The Internet is changing the way we work, socialize, create, and share information, and organize the flow of people, ideas, and things around the globe. Yet the magnitude of this transformation is still underappreciated. The Internet has accounted for 21 percent of the GDP growth in mature economies over the past 5 years. And yet, in SA, we are still in the early stages of appreciating the transformations the Internet will unleash and the opportunities it will foster. The real beneficiaries of the Internet’s growth are people. In order to access Internet effectively, citizens need to be upskilled in Digital Literacy. Digital literacy has become a worldwide concern for future economic growth.
The I-CAN Centre (Genesis Community IT Initiative) has developed an initiative “I-CAN Google Day” to promote an awareness of Google Apps and Free Google Certifications to improve citizens’ level of digital skills. Each Friday, the I-CAN Team empowers citizens from various communities to understand the importance and impact of a digital world. The course incorporates both theoretical understanding of the cloud and the creation and utilization of a Google account.
The project is targeted towards citizens (High School Students / Unemployed Youth / Elderly) who wish to learn more about the internet. The aim of the I-CAN Team is narrow the digital divide through facilitation on the Google platform.
Strategic Objectives Achieved
Marketing Objectives Achieved
Reach various Focus Groups
Learning Milestones Achieved
Narrow the Digital Divide through Initiatives
Google Training (modules Covered)
The Online Opportunity | Build your Web Presence | Get started with Search Engine | Get discovered with search | Connect through Email | Your first steps in online success | Make search work for you | Be noticed with search ads | Improve your search campaigns | Get started with analytics | Find success with analytics | Help people nearby find you online | Get noticed with social media | Deep dive into Social Media | Discover the Possibilities of Mobile | Make Mobile work for you | Advertise on other Websites | Deep dive into display Advertising | Expand Internationally | Make the most of your Youtube video | Build your online shop
Connecting people through google Apps platform
In Africa, 40 percent annual growth in e-commerce activity is predicted over the next decade. To realise the benefits fully, though, e-commerce businesses and entrepreneurs will need to overcome a number of challenges.
Globally, roughly 45% of people are connected to the internet. In Africa, with its population of well over a billion, that percentage drops to an estimated 26.5%.
The Google tools will make it easy to connect, share, recommend, like, advise and work together online are now available in the workplace, and will disrupt traditional working practices in ways that we are only just beginning to realise. Your future is digital with Google!
Benefits Of the project:
The speed at which ideas can be generated, tested and brought to fruition is accelerating faster than we could have anticipated - largely because of the explosion of social media and mobile and cloud computing.